Core Kouture

Core Kouture is a hair and beauty salon. The client expressed an admiration for Paul Mitchell and a love for the color red. I wanted to keep this mark as clean and sophisticated as possible. Since Couture was spelled with a 'K', I decided to celebrate the word by emphasizing the 'K' throughout the brand. I modified the typeface to create a round, even, visual and specifically modified the 'K' to stand out from other brands and bring attention to the brand of Core Kouture.